Chatbots are used almost everywhere now- be it receiving weather updates on your phone or ordering food. We are all witnessing the evolution of messaging as a main form of communication. Most companies are even implementing chatbots for operation purposeses to get better results. Companies are referring to chatbots as the next big thing for information management and customer service.
We are all aware of the buzz that chatbot has created in the business space. It is computer program that is capable of starting a real conversation initiated via chat interface and has wide range of applications for any type of business. Chatbots with Artificial Intelligence, Machine Learning and Natural Language Processing has the ability to understand and process human language which makes it easy for it to solve human queries.
Let’s see how a chatbot can enhance your customer’s experience of dealing with your company-
Immediate customer service and support
Ever been put on hold while in the middle of a conversation with a customer service representative which is followed by a hold music- it requires patience and most importantly your customer’s valuable time. Luckily, a chatbot will help you solve this problem. Your customers will never have to wait as a chatbot will answer all your queries like ‘When will my refund be processed? or When will my order by delivered’ This allows service agents to focus on the more critical issues and leaves a positive impression on the customer.
Personal service and increased sales
Chatbot provides assistance in making purchasing decisions, making recommendations based on customers preferences and searching for a product catalog which proves helpful for the customer as well as increases profits for your business. If for some reason a customer exits without making a purchase, the chatbot remembers the conversation for the next time the customer visits and makes recommendations accordingly.
Access to a large audience
Chatbots can be built on any widely used messaging platform such as Facebook Messenger, Slack, Skype and many more. This flexibility allows businesses to access a wide range of audience as there are more than 1 billion active users who are using Facebook messenger. It simply means that with just a single click, you can approach more than a billion users.
Round the clock availability
The purpose of having a chatbot is that a customer can initiate a conversation at anytime as long as they are using a messenger application which the chatbot is implemented. This proves to be beneficial as a chatbot can solve any basic issue by a customer during non-working hours.
Chatbots can predict
Chatbots always remember previously held conversation with a particular customer which benefits the company in predicting the targeted customer base while preparing a strategy. The more you know your customer, the better your business will perform.
Having a chatbot for your business makes it possible for you to understand your customer requirements which helps in initiating a series of questions. This also allows a business to know the preferences, likes and dislikes, etc. Based on this information, an organization can plan the sales pitch and approach to the targeted audience.
Additionally, we have all experienced getting in touch with a company through their email address which responds immediately with an automated reply stating they would get back with us within 24 hours. Most customers would prefer an immediate response which is answered by a chatbot as it is available 24*7. A chatbot answers the most basic questions in seconds.
Copper Mobile understands the importance of the latest trends emerging in chatbots. With an extensive experience in developing chatbots for businesses, we offer a plethora of bot development and implementation services. We help our clients develop business strategies to increase customer and employee engagement to make your business available 24*7 for your customers.
