With the rise of the mobile market and mobile application development, businesses have the opportunity to be accessible and visible to the audience at all times. However, this is achievable with a minimum of three features that increase usability for the users.
Usability of a mobile app refers to a collection of features that provides the amazing experience. Together, these features make sure that when a user downloads the app, he or she does not regret after having downloaded.
In a mobile application, you can utilize usability testing to mark the performance of your application. It indulges in user behavior which includes testing of every click, button, swipe, navigation patterns and much more. It gives you an insight of which design or interface works better.
This type of testing is best suited for apps that are in the early stages of development as it allows you to design a great layout for your app. A developer can ensure that the app’s usability is on point through the following three ways.
Easy Navigation:
While interacting with the app, one of the major concerns of a user is poor navigation. It simply means that a user faces difficulty in finding what exactly he/she wants. Hence, navigation in an app should not take too long.
When the focus is on usability of the app, make sure the product/services you are offering are easy to find. For example: In an m-commerce app, make sure that there is ‘complete transaction’ button on every page that the user navigates through. By doing so, you are making clicking on it easier. Users should be able to use the app effortlessly. Some points to remember-
- Limited scrolling whether vertical or horizontal.
- Not too many clicks and call to action buttons.
- Avoid putting unnecessary lengthy forms
- Easily identifiable buttons.
- Highlight new arrivals or products/service in the app.
Great Aesthetics, Speed and Interaction:
It is suggested that designers should not overlook aesthetics. At times, designers use templates that look and feel good but may not perform well. You should think through before going for a template and pay attention to details, speed and interactions to engage the users.
With mobile screens gaining height and width, the space available is still limited. Hence, the app designs have to be created keeping the limited space in mind. Simple layouts, one or two touch navigation and a few clicks here and there would increase the usability.
Auto- Fill Consumer Data:
Having to fill in your details repeatedly especially while making payment in an m-commerce application can get annoying. Make sure that the app you build saves the user’s billing and shipping information for future use. Enable the automatic addition of these details every time a user is on the billing screen. Also, provide easily reachable edit buttons during checkout in case they want to change some information.
When someone uses your app, you want them to be satisfied with the experience. These three solutions will increase the usability of your app and provide the best user experience. Usability should be part of the entire development process, as these points will help you attain the desired result.
