In today’s world — where mobile is indispensable — building a solid mobile app strategy is essential for enterprises to maintain and grow market share.

According to the Pew Research Center, 68% of Americans have smartphones, and 45% have tablet computers. Technology is changing at a more rapid rate than ever before. So, if you’re still focusing all of your efforts on purely web-based applications, then you’re not maximizing ROI for your information technology investments.

Here are some key questions you need to ask yourself before commencing your mobile strategy development process:

  • What are you building?
  • Who are you making it for?
  • Why do they need it?
  • How will they use it?

Once you have reliable answers to those questions, you can begin to define your mobile app requirements and strategies, covering each of the following key elements:

Mobile app user interface (U/I)

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The mobile app user interface is at the core of active enterprise mobile application development. Your target market should be your number one concern — keep it simple and user-friendly for that market. Consider how your customers will interact with your app and what level of engagement you hope to achieve. It’s much more effective to tailor your app specifically to your desired audience than to adopt a ‘bolt-on’ or ‘one-size-fits-all’ approach. You also must consider app performance and speed — while it’s great to have an app packed with high-quality visuals and features, user convenience and ease of use should be at the forefront of your thinking. 

Mobile app features

Apps are most useful when you require special features such as mobile commerce, loyalty programs, or push notifications with location targeting. The app environment is also best suited if advanced data collection about user behavior is a priority for the enterprise. Another key benefit is that mobile apps are highly customizable in comparison to other alternatives. Work with a professional enterprise app developer. You will be able to completely personalize your app to its target audience and the way you engage with customers, which is an enormous asset to your business.

Mobile app multi-platform integration

When defining your mobile app’s user interface, consider all other interfaces across your enterprise architecture. Integrating these elements at the strategy stage of mobile app development will ensure that your technology solutions work harmoniously together. Also, be sure to use APIs and SDKs to suit each specific platform for maximum efficiency.

Mobile app testing

Testing is an essential part of your mobile app strategy and implementation schedule. Testing ensures that any bugs or glitches can be fixed well before your app launches to the world. Allowing ample time for this part of your strategy will enable you to achieve optimized performance across your enterprise architecture.

While it’s easy to be overwhelmed with the possibilities of enterprise mobile app strategy and development, you can reach out to a mobile app development expert such as Copper Mobile to get expert advice.

Building and maintaining mobile enterprise apps is a highly involved process. We help you think through your mobile strategy to customize the way you implement advanced features to engage with your market and enhance your customer experience.

We are an enterprise mobile application design and development expert with in-depth experience in custom app solutions for iPhone, iPad, Android, and IOS.

Contact us to discuss your next mobile venture or stop by our Dallas office.