As per the Global Industry Analysts Inc, the number of global messaging app users is expected to reach 2.1 Billion by 2020. The previous year saw some emerging technologies like Chatbots and AI which brought a significant change in the way we communicate. These changes have made conversations more interactive and simple.
According to Netimperative, the number of people expected to join popular messenger apps will increase to 243 million people and an increase of 15.5% growth in the messaging apps.
However, if we observe carefully, the change in the messaging app trends is mostly due to the use of highly influential technologies like Chatbots, AI and Machine learning. Let’s take a closer look at these technologies:-
Chatbots simplify tasks for the users
The introduction of Chatbot in the messaging app industry has opened a new gateway for smartphone users. Chatbot can be of two types:-
It is more like a virtual assistant that helps you find information, remember or buy things.
Second, the messenger apps, that allow business and brands to be online and operate on pre-programmed rules.
What we have experienced so far is just the beginning of what is expected to be a billion dollar industry in the next 10 years. Most of the top brands have already integrated chatbots into their systems. It could vary from an internal communications app to flow management via chatbot.
Lesser known facts about chatbots
1.4 Billion people use messaging apps
The top four messaging apps are bigger and better than the top four social networking apps, according to BI intelligence. By 2019, more than 25 percent of the population will be using mobile messaging apps.
Users are ready to engage with chatbots
According to Humanity in the Machine reports, most people would prefer to talk to a chatbot to communicate with a business or brand.
People want to contact retailers via chat
People like contacting retailers via chat. This means that people are more likely to contact a retailer via chat rather than email.
Users want recommendations from chatbots
30% US citizens are willing to make purchases through a chatbot, according to DigitasLBi. If chatbots were available people could buy basic food and clothing online very conveniently.
Users won’t put up with bad chatbots
One bad chatbot experience could cost a lot as people will not want to engage with your brand after a bad experience. We build chatbots with great customer experience
Chatbots will be indistinguishable from humans by 2029
An inventor, futurist, and engineer at Google predict that chatbots will have human level language by the year 2029. It will be possible to have a meaningful conversation with the help of AI.
