In my previous blog post on enterprise mobile strategy, I discussed about the importance of mobile first application development strategy? and how it impacts your business.
In this blog post, I delve into the importance of an integrated mobile + social strategy.
Currently, enterprises only make limited use of applications via mobile device; however, the increased focus on digitization and IOT is now driving mobile application development for engaging your employees, customers and partners.
“By 2016, use of mobile apps will surpass that of Internet domain names, making mobile apps the dominant means of engaging with brands”. – Gartner
Do you have a robust enterprise mobile strategy to handle the paradigm shift to enable new engagement models? Do you have a solid idea of how users will interact with your solution using mobile applications?
Forrester says, “Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP application. Enterprise mobility is the manifestation of a much broader shift to new systems of engagement. ”
We agree 100%. You have to look at your engagements in-depth to ensure that your mobile application development strategies enable you to empower your customers, partners, and employees with mobile apps.
“Mobile and social will be integrated seamlessly into CRM platforms like never before. Gartner recently released research that predicts that 40 percent of sales organizations will rely primarily on mobile digital technology for their sales automation initiatives by 2020, but we believe it will happen even sooner.” – Teradata Marketing Applications
Is your CRM strategy tied to your mobile and social strategy? Are each of the organizations siloed with your enterprise? Or, are they tightly integrated with an overarching theme of “We are here to serve our customers in the most efficient way possible?” It is easier said than done.
How did Coppermobile enable businesses to engage better with their customers?
Copper Mobile can collaborate with you to tell your story via mobile and ensure that is also tightly aligned to all your other IT and marketing initiatives. Silverleaf needed to digitize the sales process to improve operations, increase sales and grow the bottom line. Copper Mobile designed and built an end-to-end sales solution for Silverleaf Resorts that was intuitive, usable and engaging. 
Copper Mobile also built an end-to-end, holistic, turn-key solution for one of the largest technology and communications enterprises in the world – Cisco . Through the solution, Cisco enabled product fluency within their sales staff while at the same time providing them with a sales aid that could inform small business owners about the advantages of the UC320 product line without alienating those customers with overly technical jargon.
Summary:
How do you plan to handle the mobile and social integration that needs to happen both within and outside your enterprise to manage CRM effectively?
Mobile integration is becoming integral part of customer, partner and employee engagement and overall satisfaction. You need an integrated strategy where mobile becomes part of the larger IT initiatives like cloud and big data. We can help you to strategize to empower your customers, partners and employees to get better business results.
Do you want to create an integrated mobile strategy and develop a mobile application that is unique to your organizational needs? Partner with the leader in mobile application development. Contact us today to start the conversation.
