There are a new set of battlegrounds that are brewing around connected devices through the cloud. However, connected devices are just one such battle zone. There are more that exist simultaneously. Many of them have been mentioned earlier like Augmented Reality, Virtual Reality, Artificial Intelligence, Machine Learning, Voice Enabled software and much more.
While referring to a battleground, we are talking about a whole ecosystem.The CEO of Nokia while fighting a losing device war said, “The battle of devices has now become a war of ecosystems. In this case, it is where ecosystems include not only the hardware and software of the device but developers, applications, e-commerce, advertising, search, social applications, location-based services, unified communications and many other things. Our competitors aren’t taking our market share with devices; they are taking our market share with an entire ecosystem. This means we’re going to have to decide how we either build, catalyze or join an ecosystem”
For this same reason, ecosystems only thrive with innovation and the amount of energy that is fueled by it. Needless to say, today we are on the cusp of a number of platforms and ecosystems. Information technology that once comprised of electrical and hardware parts has become more complex today. The complexity involves sensors, data storage, microprocessors, software, and connectivity. The connected products in question, have been possible due to the network benefits of ubiquitous wireless connectivity and the software innovations unleashing a new era of competition.
Connected devices offer exponential opportunities in terms of functionality, reliability, utilization, and scope that cuts across traditional boundaries. This has forced companies to rethink the way they do business and connect with people.
The new type of software that is involved in connecting devices has altered the industry structure and the nature of competition. This has exposed companies to new opportunities and market penetration that was earlier not a part of their business strategy. With a change in your strategy, you will be able to collect, manage and utilize data. Moreover, it can change the way you create and capture valuable and long lasting customers.
Internet of Things
The phrase ‘Internet of Things’ reflects the rising number of connected products and highlighting the new opportunities they present. It is just another way of transferring information by connecting things with each other. What makes connected devices are not the internet but the changing nature of things and the capability of things to generate data that adds to the competition.
Some say that the Internet of Things has changed everything but that is an oversimplification. Instead, it has created numerous technological possibilities for companies to indulge in. The possibilities are endless from Health trackers and Voice enabled home systems to carplay and OEM integrations. Combining this with the IFTTT( if this then that) command will give you a web connected life.
Information technology(IT) has given rise to productivity gains and growth across the globe. IT once comprised of only hardware, has now become an integral part of the product itself. Embedded sensors, software, processors, connectivity of products along with Cloud Computing in which data is stored, analyzed and some applications run to provide functionality and performance.
Here are a few areas in which IoT is expected to make a huge difference in the Entertainment industry
Data unlocking potential:
The usage of sensors on mobile apps or wearables will be offering the biggest potential of unlocking data through Internet of Things devices. This data can be used to understand the user’s behavior with respect to your business including when and where did they use your services, how many times did they used it and in what context.
Connected smartphones:
Sensors will soon be able to gather data and deliver relevant content to individuals based on their previous consumptions habits. A research study found that 39 of the top 50 news sites in the US get more traffic from mobile than from PC.
Wearable apps:
The wearable app is an intriguing concept. We are already using watches to tell us time and glasses to protect our eyes. But what if, these devices could do more than just that. The idea of a wearable app is to provide immediate service without the wait and planning. It keeps you updated with whatever you want responding to the environment. No time is wasted while stumbling through your phone for apps.
Applications for wearable devices hold huge potential for media and entertainment industry. It drives new subscriptions and advertising revenue. Wearable apps make connecting seamless and effortless.
Connected cars:
Connected cars are one of the ultimate use cases of Internet of Things where real time alerts can be sent to service stations. Connected cars take infotainment to a next level by providing popular content to passengers. Today, infotainment in cars in confined to FM Radio and Bluetooth. With high-speed networks, consumers will have a huge choice of digital content.
