Top 10 Hacks for your App Store Optimization Strategy

App Store Optimization, better known as ASO or App Store SEO, optimizes an application to maximize its online presence on different Search engines. It also includes increasing traffic to listing and improving conversion rates to generate the maximum organic download volume. As businesses are constantly evolving, it becomes relevant to make apps visible in the […]
Entertainment: How are Mobile Applications Changing the Face of Industry?

In our busy life where we hardly have time for ourselves, between professional and personal responsibilities, the means of entertainment have changed too. Gone are the days when we used to wait for our turn on the TV to catch the latest highlights and scores of our favorite baseball match or rush back home to […]
Mobile Applications- The Secret Ingredient for the Success of the Transportation and Logistics Industry

If you’re here, the chances are that you are from the transportation and logistics industry. So, you can very well relate that in this increasing real-time economy, timing and speed are essential. Now, it may sound true for all the industries, but its significance on supply chains, transportation, and logistics could easily be doubled. That’s […]
Freemium Vs. Paid- Picking The Right User Acquisition Model

Acquiring new customers and keeping business costs down have an inverse relationship. It isn’t easy to acquire more customers without spending enough money. With customers becoming savvier, they like to know the value they’re getting before making a purchase decision. Thus, a business needs to educate and nurture its customers before convincing them to purchase […]
Reach More Customers with a Lite App for Your Business

It’s easy to get focused on the latest and greatest, but the truth is, a large majority of the population is not rushing out to buy the latest Android or Apple iPhone. In fact, many of them are probably still getting by with mid-range or low-end devices to communicate. Even if a user has a […]