Companies like Google and Apple have made Artificial Intelligence the hottest topic of the year with their ever increasing interest in AI. Artificial Intelligence is adding more value to people’s lives.
AI enabled applications range from a personal assistant to a NPC(non player character) game in your mobile devices. AI has spread its wings across all domains to improve the standard of living.
The idea of having a personal assistant to help you in your daily tasks has become very captivating for users. However, intelligent apps are not limited to digital assistants. The scope of AI expands beyond assistants and can be used for a variety of purposes from lifestyle to e-commerce.
The rise in demand for AI enabled applications are a reflection of a more personal touch from the users. For example- Starbucks announced a AI enabled application called ‘My Starbucks Barista’. Users simply have to tell the app what they want and it will place the order. The intention of the app is to improve user engagement and increase the comfort level of its users by avoiding long queues at the Starbucks counter. The easiest way of decreasing the gap between the user and the product (starbucks coffee in this case) is a mobile application. Out of 7.4 billion people, 5 billion people own a smartphone. Making mobile device the most ideal platform for AI apps and to stay connected to its users.
Of all the electronics with personalization capabilities, mobile has an advantage of getting the user’s location and maintains connection with the outside world. It makes integration simpler, smooth and convenient.
It is a way in which the application learns user’s behavioral pattern to make sure that each app session is more valuable than the last one leading to an increase in the overall retention rate. The behavioral pattern also helps us improve the application to provide the best user experience.
One of the prime reasons for incorporating assistants in mobile apps is the growth of Internet of Things. The amount of internet connected devices will reach 50 billion by 2020. Consumers have already started embracing a world that is connected through one interface, voice. It is therefore, important for mobile app companies to adapt and incorporate it.
Taking this as an opportunity to contribute towards the society with simpler and easier interactions, we develop AI enabled mobile applications that allows users to perform tasks that are otherwise difficult in situations where users are unable to tap buttons. AI enables the user to interact with the app in a more intuitive way which enhances the user experience and cultivates a personal connection helping the user to break free from the traditional way of dealing with daily tasks in the digital age.
Apart from voice interactions, there are a number of other intelligent things apps can do like facial recognition. Year 2015 saw a number of interesting technologies that implemented facial recognition. Snapchat is among the most popular mobile application that has facial recognition as an important feature. Snapchat has over 100 million daily active users.
There are a dozens of apps that provide real time image with your front camera. Our developers are well versed with building a facial recognition enabled mobile application. Without going into the depth of the algorithm of facial recognition, at the most basic level, the app uses computer vision based on patterns, in and around human faces to detect your face. That’s how the app recognizes where to put the lipstick or an eye liner if you are using a beauty app.
The extent of specificity of the facial recognition algorithm is such that the developer creates an algorithm that recognizes each and every feature of the human face. When we combine facial recognition or voice recognition with deep learning, the AI technique that emerges is good enough to identify the user’s face or voice to give you a delightful life.
