TV viewing is shifting, and Roku is leading the way in the U.S. When it comes to the connected TV space or streaming TV, ROKU owns the lion’s share of the advertising market. ROKU accounts for 44 percent of all streaming hours in the United States, and estimates show that the platform will only continue to grow. They already boast 36.9 million active accounts, each spending an average of 3.5 hours per day on its platform. Businesses can take advantage of this highly engaged audience by developing a Roku channel through the Roku OS.
Roku Channels for Businesses
Roku offers business audience segmentation as well as a global reach. The Roku OS and publishing platform means that businesses can connect directly to TV streaming viewers. Not only does Roku provide content from broadcast TV and movie studios, but Roku allows your business to create a channel. It’s through these channels that businesses can reach a wide range of viewers. There are thousands of Roku channels, representing businesses that range from big brands to small businesses and even individuals.
While a Roku channel seems like a natural fit for a business in the entertainment field, developing a channel can be beneficial in any industry. Your channel is an ideal place to educate and attract new customers. Here you can provide personalized information about your industry, highlight new products and services, and even explain new technologies. Your channel can become a valuable resource to your customers.
What does ROKU mean?
Roku comes from the Japanese word meaning ‘six.’ Roku was the sixth company Anthony Wood started. A Roku device is an online media player that provides access to TV, live news, sports, movies, and more.
Roku Helps Reach New Customers
Roku is not only well-positioned to help businesses reach their audience, thanks to their market share, but as an open streaming platform, they built their Roku OS to run across all Roku devices. Businesses looking to connect with a passionate base of TV streaming viewers can use Roku’s Developer SDK to create a customized streaming experience for their audience.
Developers will need to use Roku BrightScript scripts with its UI framework, SceneGraph. According to the Roku Developer website, businesses looking to implement a custom channel will need:
- Roku device with Software Release 2.7 or later
- Development workstation with a text editor and a terminal application
- Standard web browser (Firefox or equivalent)
- Developer account with access to Roku’s Developer Dashboard
Roku offers a wide range of products, from entry-level compact Roku Express to the 4K Ultra and everything in between. While developers are building their channels, it’s important that they consider these different product capabilities in regards to resolution and how much data-fetching is required.
Businesses looking to connect to passionate TV viewers can benefit from developing their own Roku channel. At Copper Mobile, we help businesses navigate the ever-changing mobile landscape. As your trusted advisor, we can help you make important technology strategy decisions. Get started by scheduling a discovery session with one of our engineers.
Key Takeaways
- Reach an engaged audience through a customized Roku channel.
- Developing a channel can be beneficial for businesses in any industry.
- Use your channel to provide personalized information about your industry, highlight new products and services, and even explain new technologies.
- Your channel can become a valuable resource to your customers.
