Hi-Line Inc. is a dominant player in the industrial MRO supplies industry, catering to diverse industries with over 100,000+ industrial parts directly accessible to customers. Their highly trained Territory Managers have earned them a reputation for reliability and trustworthiness, empowering their customers with innovative solutions for seamless product access in any environment.
Hi-Line faced a severe challenge as its product catalog rapidly expanded, requiring frequent reprinting and distribution of supplementary catalogs, a costly and resource-intensive process. Despite attempts to mitigate this problem with interactive PDFs and their website, slow and unresponsive user experiences caused frustration and decreased sales and customer satisfaction.
The difficulty was compounded as many of Hi-Line’s clients operate in remote areas with limited connectivity, hindering product access. These challenges threatened Hi-Line’s bottom line and competitive edge in a highly crowded marketplace. Without a better solution, Hi-Line risked losing market share and falling behind its competitors.
Copper Digital’s dedication to surpassing client expectations was fully evident in our engagement with Hi-Line. Understanding the challenge of constantly updating and distributing catalogs to their customers, we embarked on a mission to provide an unparalleled solution that would function flawlessly in any environment, online or offline.
We meticulously worked with Hi-Line to streamline its entire category hierarchy to improve its intuitiveness and user-friendliness. Our team of experts analyzed the product data and created a new, simplified hierarchy that made finding products a breeze for customers.
In an exemplary display of synergy and cooperation, our team of Scrum Masters, Mobile Strategists, UI/UX Designers, Backend Architects, Quality Assurance Engineers, and top mobile app developers built two native mobile apps and a web-based admin panel to manage them. These remarkable apps can handle Hi-Line’s entire catalog, synchronizing in real-time as the product offering changes and working seamlessly in any environment.
With our commitment to delivering something exceptional for Hi-Line, we pulled out all the stops to ensure that we not only met but exceeded the expectations of Hi-Line’s customers. We delivered the apps ahead of schedule in a remarkable feat, just in time for Hi-Line’s annual event.
Our digital transformation was a resounding success, as the impact of the apps has been nothing short of astounding. Customers can now find products faster than ever, including ones they didn’t know Hi-Line carried. The app’s intuitive design and dynamic organization of Hi-Line’s extensive product catalog have significantly impacted how Hi-Line operates and the level of service it can provide to its customers.
The app also enabled more visibility for promotional specials and made it easier for customers to contact their local Territory Manager. The search function on the app is lightning-fast, making it 8-10 times faster than using the interactive PDF or website. In addition, the app saves printing and paper-based costs, reducing Hi-Line’s carbon footprint and promoting environmental friendliness.
Copper Digital’s engagement with Hi-Line was an unequivocal triumph, cementing our reputation as a provider of innovative solutions that make a real difference for our clients.
The transformative impact of Copper Digital’s digital solution on Hi-Line’s business has been astounding. Customers are now empowered to find products faster than ever, including items they didn’t know Hi-Line carried. The app’s intuitive design and dynamic organization of Hi-Line’s extensive product catalog have revolutionized the company’s operations and elevated the level of service it can provide to its valued customers.
In addition, the app has enabled more visibility for promotional specials and facilitated more accessible communication between customers and their local Territory Managers. For example, the search function on the app is lightning-fast, delivering results 8-10 times faster than using the interactive PDF or website. This has significantly saved printing and paper-based costs, promoting environmental friendliness and reducing Hi-Line’s carbon footprint.
Copper Digital’s unwavering commitment to delivering innovative solutions that make a real difference for our clients is demonstrated through this impressive result. Overall, Copper Digital’s engagement with Hi-Line was a remarkable success, resulting in an innovative digital transformation that provided Hi-Line’s customers with a seamless and user-friendly experience while driving business growth and sustainability.
