TrinityRail is North America’s leading provider of railcar transportation, parts, maintenance, and investor services and is well-equipped with a comprehensive platform of leasing, manufacturing, maintenance, and professional services for one of the largest railcar fleets.
Customers are savvier than ever, with higher expectations that continue to rise. But, especially as the market grows competitive, the challenge for TrinityRail wasn’t just to meet these rising expectations but to exceed them.
The continuous decline in customer retention and customer experience led TrinityRail to look for a scalable mobility solution that adds the WOW factor to their brand, streamlines their processes, optimizes admin actions and performance, and helps achieve high accessibility and visibility to customers.
After the discovery session with the TrinityRail, our team of business architects, Flutter developers, UI/UX designers, quality assurance engineers, and product managers laid down the digital transformation plan to address TrinityRail’s needs and resolve the gaps and challenges of the brand.
Copper Digital’s entire UX overhaul and robust digital platform equipped with advanced ML functionalities, IoT technology, and gamification reciprocated numerous benefits. Right from reducing carbon footprint, optimized procurement, production planning, logistics, inventory management, increased customer retention rate, engagement, profound insights into customer behavior, and an unparalleled user experience for the customers.