Postpartum Support International (PSI) was founded in 1987 by Jane Honikman in Santa Barbara, California. The organization’s purpose is to increase awareness among the public and professional communities about the emotional changes women experience during pregnancy and postpartum.
Postpartum Support International (PSI) faced a critical challenge in addressing individuals’ and families’ mental health and well-being during the perinatal period. The existing support systems were fragmented and often inaccessible, leaving many individuals and families without the needed guidance and assistance. The lack of real-time support, professional guidance, and a sense of community during this crucial life phase increased stress, anxiety, and postpartum depression. PSI needed a solution to bridge these gaps and provide comprehensive, accessible support to ensure the mental and emotional well-being of those going through perinatal challenges.
Copper Digital recognized this challenge and partnered with Postpartum Support International to create a mobile app to empower individuals and families during the perinatal period. The app was designed to offer a holistic support system through the following features:
Real-Time Chat Functionality: The app provides immediate assistance through real-time chat, ensuring users can connect with trained professionals and volunteers and offering emotional support when needed.
Direct Access to Professional Guidance: Users have direct access to professional guidance via helplines, allowing them to seek advice, counseling, and support from experts in the field, reducing feelings of isolation and anxiety.
Community Groups: The app offers community through user-driven support groups. Users can share their experiences, challenges, and triumphs, fostering a supportive and understanding environment.
Comprehensive Information and Resources: It provides a wealth of information and resources covering various perinatal topics, allowing users to access relevant content conveniently.
Pregnancy Guidance: The app offers information and advice on prenatal care, nutrition, and exercise, supporting users throughout their pregnancy journey.
Baby Care Guidance: Users can access guidance on baby care, including breastfeeding, sleep training, and postpartum recovery, ensuring they have the information needed to care for their newborns effectively.
The collaboration between Copper Digital and Postpartum Support International resulted in significant positive outcomes:
Overall, Copper Digital’s collaboration with Postpartum Support International successfully addressed the business problem by providing comprehensive support, resulting in improved mental health, accessibility, and community engagement. The app became a vital tool in promoting individuals’ and families’ mental and emotional well-being during the perinatal period.
