TiGi, a prominent player in the beauty product manufacturing industry, has been catering to the diverse needs of its customers for years. With its products primarily distributed through a network of salons, TiGi realized the need for a transformative solution to stay competitive in an ever-changing market.
In an industry where trends and customer preferences change rapidly, TiGi faced the challenge of efficiently marketing and selling its extensive product line to a network of salons across the country. Traditional marketing methods no longer sufficed, and it was evident that a modern, dynamic approach was necessary.
To address this challenge, TiGi engaged in a collaborative effort with Copper Digital, a digital transformation services company specializing in digital solutions. This partnership led to the development of the innovative “TiGi App,” which would redefine how salons engage with TiGi’s products.
The TiGi App is a comprehensive mobile solution that has become the linchpin of TiGi’s success. It offers a range of features and capabilities that empower TiGi and its salon partners in new ways:
The TiGi App has had a profound impact on TiGi’s business. It has empowered TiGi to market and sell its products more effectively in salons across the country. With the user-friendly backend console, even non-technical staff can manage product information and updates, which enhances operational efficiency.
The integration of video content, alongside the streamlined ordering process and push notifications, has led to increased product uptake and sales. Furthermore, the app’s analytics provide TiGi’s marketing team with valuable insights, enabling data-driven decision-making for the future.
The TiGi App is a testament to how innovation and technology can transform a business, helping it keep pace with an evolving market. It not only meets the demands of the industry but also sets a new standard for others to follow.
TiGi, in collaboration with Copper Digital, is embracing the digital age and redefining the way beauty products are marketed and sold in the mobile industry. The TiGi App is not just a tool; it’s a game-changer that ensures TiGi remains a leader in the ever-evolving world of beauty.