In this episode, our host Arvind Sarin had a conversation with Chief Revenue Officer of Veyer Logistics, Craig Lewis. They explored the pivotal role of technology in transforming the logistics and supply chain industries. Craig highlighted how customer expectations are driving the need for transparency in inventory and in-transit goods, facilitated by advanced technologies like Project44. He emphasized the importance of adopting new technologies, including AI and predictive analytics, to enhance operational efficiency and decision-making. They also discussed the emergence of custom solutions tailored to specific industry needs, showcasing how companies can leverage AI to optimize supply chain operations and improve forecasting accuracy. To learn more about these insights and more, watch the full episode.
Focus on Problem-Solving: Successful startups prioritize identifying and addressing specific problems rather than simply developing a product based on their favorite technology. Companies must validate market needs before building solutions.
Market Validation is Essential: It is crucial to engage potential users early on through discussions and feedback. This approach helps ensure that the developed product aligns with actual market demands, enhancing the chances of success.
Embrace Technology Ubiquity: In today’s landscape, incorporating technology, particularly AI, is no longer optional. Every business must leverage AI capabilities to remain competitive and improve operational efficiency across all sectors.
The Need for Continuous Innovation: Established companies must sometimes “eat their own lunch” by abandoning successful yet outdated practices or products to innovate effectively. Stagnation can lead to missed opportunities for growth and transformation.
Data-Driven Decision Making: Utilizing predictive and prescriptive analytics is critical for operational optimization in logistics and sales. Companies must analyze data effectively to refine processes, predict outcomes, and drive strategic decisions.
Technology Implementation Requires Commitment: Merely acquiring technology does not ensure transformation. A dedicated team is essential for the ongoing implementation, adaptation, and optimization of technological solutions to drive cost efficiency and enhance customer experiences.
Craig Lewis is the Chief Revenue Officer (CRO) at VEYER Logistics, a leader in asset-based supply chain services, since November 2023. Under his leadership, VEYER manages over $5 billion in goods annually for more than 1,000 brands, emphasizing customer success through transparency and metrics like on-time delivery and NPS scores. Before joining VEYER, Craig was a Strategic Advisor and Chief Sales Officer at project44, where he played a crucial role in enhancing their global supply chain platform, Movement. He has also advised Jitsu on improving delivery experiences through technology solutions. With extensive experience in hyper-growth startups and Fortune 500 companies, Craig excels in building high-performing teams across sales, marketing, customer success, and operations.
Arvind Sarin, the CEO and Chairman of Copper Digital, is not just a visionary leader but also an avid travel enthusiast. He holds an MBA from The University of Texas at Austin, bringing a strong academic foundation to his illustrious career. With over 14 years of expertise in digital transformation, Arvind has led Copper Digital to remarkable success, creating over 1200 digital solutions and guiding 700+ enterprises through transformative journeys. Beyond business, his passion for exploration has taken him to more than 46 countries, fostering a global perspective that infuses creativity and adaptability into his leadership style.
