Making social
media work

Anchor initially partnered with another mobile developer to build its core product offering. After being massively overcharged by their developer, without an acceptable final build to show for it, Anchor partnered with Copper Digital to clean up the mess, improve the existing architecture and technical infrastructure, and integrate all the relevant social media streams. Anchor needed a full-service mobile solutions partner that was an expert in U/I and U/X design, technical architecture, web console and database, iOS and Android development, API integration, partner relations, and quality assurance to bring together all the relevant social media data and make it actionable for Anchor’s users. Copper Digital also had to negotiate stand alone partnerships with foursquare for location tagging and Instagram for photo access, without which Anchor couldn’t exist. Through its partnership with Copper Digital, Anchor pivoted away from a coupon and deal app to a discovery engine able to aggregate and prioritize location-tagged photo and review information to see exactly what spots in town were hot right then.