Mobile applications are growing in importance as businesses seek to expand their footprints online and provide better customer service. There is hardly any business that is untouched by mobile apps, be it utilities, logistics, ecommerce, or entertainment. However, before launching a mobile app, business owners must ensure that their app is designed for success.

Copper Mobile has been at the forefront of developing industry-leading enterprise mobile apps that combine the best technologies along with intuitive designs and user-friendly interfaces, to provide a higher level of user engagement. When it comes to marketplace success, our apps have received rave reviews and millions of downloads in a short span of time.

Here are  the top five critical factors that we think every mobile app owner should consider and plan, to achieve the best outcome :

  1. Keep it Simple and Clutter Free

With borderless and clutterfree designs that are in vogue today, developers must create apps that are simple and easy to use. The menus, tabs and the overall navigation should not only be convenient, but should be self-explanatory as well. A user should be able to intuitively navigate through the interface without having any difficulty in understanding its flow. A simple design encourages the user to spend more time exploring it. However, if the app is clumsy, users won’t think twice before deleting it.

  1. Ensure That The App Loads Quickly

If the mobile app takes too much time to install and open, the user might lose patience and end up abandoning it. App developers know that faster apps have greater chances of being successful, because users have a tendency to get attracted to things that provide comfort and convenience. Ideally, an app should not take more than 15 seconds to load. However, some enterprise grade apps, which have an advanced level of functionalities, may take slightly longer. The CPU and RAM capacities of smartphones also play a critical role in determining the time taken for an app to load. For enterprise grade apps, you would require better quality smartphones or tablet computers so that the app can load faster.

How digital transformation can grow your business?

  1. Make Use of Artificial Intelligence & Machine Learning

Artificial intelligence can help you create more personalized experiences for your users, by analyzing their data and identifying key usage patterns. You must leverage the power of AI because it helps in sifting through large troughs of data and arriving at actionable conclusions. By analysing a user’s behavior, the app can determine their preferences and store them for future reference so that the user doesn’t have to get into the hassle of starting all over again.

The AI can be plugged in to deliver personalized content, similar to what Netflix does. It shows that you are actively paying attention to their choices. This kind of personalization helps businesses in customer engagement and revenue growth.

AI-based chatbots are a great way of responding to your customers’ queries online. As a business manager, you know that there are hundreds or maybe thousands of customer inquiries online. Responding to them individually is both time consuming and costly. However, by putting in templatized answers to most common questions, chatbots can help answer a majority of queries online without any human intervention. This helps in achieving greater customer satisfaction and better brand image.

  1. Benefit From Virtual Reality and Augmented Reality

If you are making an app that can benefit from a 3D product views, then it makes great sense to use VR or AR in your app. VR is a totally immersive experience whereas AR is partially immersive. However, both experiences allow customers to have a 3D view through artificial objects of the expanded layer. Innovations in this sphere are just beginning to take shape and industries like e-commerce will get greatly impacted by those. As a business manager, VR and AR can help you in converting more customers at a faster rate than before. You can also save overhead costs on sales staff, thereby shoring up your bottom line.

  1. Ensure Real-Time Connectivity and Process Updates

When organizations build enterprise grade apps, the core purpose is to refine their processes and thereby increase operational efficiencies. In order to succeed in this task, apps must be able to assimilate, update and analyze user data with greater efficiency. With real-time updates, managers can keep track of work schedules, inventories, staff availability, plant capacity, etc. and take better decisions for their future growth. Apps can provide actionable intelligence for kickstarting process improvements throughout the organization. By adopting an event-based approach, apps can help businesses respond rapidly to changing scenarios, positively impacting business growth and profitability.


By incorporating these five tips, any enterprise can build a successful mobile app that not only engages the users positively but also helps the organization achieve its business goals. A good practice is to work out these details well in advance, before commencing app development. This will save substantial costs and timelines, and will also prevent unwanted delays and criticism.