Finding the Wedge — Why Home Health, Why OASIS, Why Now
with Arvind Sarin · CEO, Copper Digital
Arvind walks through the wedge — how Copper landed on home health OASIS documentation after trying several other AI healthcare automation angles, and what the Avatar Home Health pilot taught the team about pricing, deployment, and the real value drivers.
Key takeaways
- We tried several AI healthcare wedges before landing on home health OASIS.
- The pivot was catalyzed by Aakash's passing and 18 months of customer development.
- The Texas Kinnser concentration is a strategic moat — 40%+ market share, 1,900+ agencies.
- Pricing landed on $20 per OASIS SOC — proven through the Avatar pilot.
Transcript (excerpt)
Arvind, you started 2025 unsure of the exact wedge. Tell me about that period.
We tried several AI healthcare angles — answering services, intake automation, scheduling. Each had a real problem, but none had a clean revenue model that scaled past pilot.
When did OASIS click?
When we started showing nurses the early prototype and they wouldn't give it back. The reaction wasn't 'this is interesting' — it was 'when can my agency have this.'
And the Texas concentration sealed it.
Right. 1,900+ home health agencies in Texas, 40%+ on Kinnser. Solve one EMR integration well and you have a moat that's hard to replicate from outside the market.
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